Toyota and Lexus hybrids since 2001.
This is a landmark year for the development
of Prius in Australia with the introduction of
the compact Prius c city car and the seven-
seat Prius v alongside the established, third-
generation Prius hatchback.
Expansion of Prius into a family of vehicles
makes the environmental benefits of Toyota’s
Hybrid Synergy Drive® technology available
to a wider range of customers, with different
motoring needs.
In Australia, Toyota has also launched the
second generation of its locally built Camry
Hybrid, the most powerful yet fuel-efficient car
in the Camry range.
Toyota around the world is aiming to reduce
carbon emissions across its manufacturing
and sales processes. It is also working
towards conserving natural resources through
reuse and recycling of materials.
Toyota’s Australian operations are focused on
reducing waste and energy consumption.
The company’s long-term approach towards
sustainable operations is reflected in the
current building of a new engine plant that will
provide fuel-efficient engines for Camry and,
for the first time, Camry Hybrid.
Toyota has retained its number one position in the
second annual Best Global Green Brands report,
published by International brand consultancy
Interbrand.
The report credits Toyota’s achievement to the fact
it continues to make environmental sustainability a
core management priority.
It cites the expansion of the world’s first mass-
produced full hybrid vehicle, the Toyota Prius, into
a full family of models as a further success story.
Interbrand’s results are based on the public
perception of a company’s environmental
sustainability and the demonstration of that
performance based on publicly available
information and data.
Worldwide sales of Toyota’s full hybrid vehicles
passed four million at the end of April this year.
In Australia, Toyota has sold more than 40,000
Toyota theworld’s greenest brand
Toyota’s expanding family of Prius models has played a major role in the
company being named the “best global green” brand.
TMH Torque
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6
1800 425 438
TMH Torque
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7
1800 425 438
