Toyota goes into bat for
Cricket Australia
Toyota Australia has strengthened its commitment to local sport by becoming the
official automotive partner of Australian cricket for the next five years.
were attributes shared by Toyota and its
approximately 4,200 employees in Australia.
“
Supporting Australian cricket with the locally
built Camry Hybrid and other Toyota vehicles
will showcase our range of vehicles while
helping to grow cricket in Australia,” he said.
“
They will be driving cars that have been
praised for their design, driving dynamics,
spacious interior and class-leading power and
fuel economy.”
Cricket Australia’s executive general manager
-
commercial, Mike McKenna, said he was
pleased to see Australia’s favourite sport
teaming up with Australia’s number one
selling vehicle brand.
“
Australian cricket is thrilled to partner with
Toyota, an Australian manufacturer and a
business with a strong track record of support
for Australian sport,” Mr McKenna said.
“
Australian cricket is proud to support
Toyota’s environmental goals and initially half
our State Association and Cricket Australia
fleet will be Toyota hybrid vehicles. We will
work with Toyota on opportunities to realise
an all-hybrid fleet in the coming years.
“
We welcome Toyota into the Australian
cricket family and we’re really excited about
the opportunities this partnership offers from
grassroots to the elite level.”
Toyota already has a highly successful
involvement with the major football codes
as naming rights sponsor of the Australian
Football League, official automotive partner
of the National Rugby League and naming
rights sponsor of the Toyota Cup Under-20
rugby league competition.
The deal involves Toyota supporting Cricket
Australia, the Australian Vodafone test and
Commonwealth Bank one-day teams, state
associations and the KFC T20 Big Bash
League.
Toyota will contribute to the future of
Australian cricket by supplying more than 100
vehicles - the majority of which will be locally
built Camry Hybrid sedans.
Toyota’s executive director sales and
marketing Matthew Callachor said the
company was proud to sponsor one of
Australia’s most popular sports.
“
The new cricket partnership is a natural
extension of Toyota’s involvement as a long-
time and passionate supporter of Australian
sport at all levels,” Mr Callachor said.
“
Cricket is one of the most played and
watched sports in Australia and we are
looking forward to a long-term and successful
partnership.
“
As with our other sports sponsorships,
we intend to support Cricket Australia’s
development of the game at all levels,
including the grass roots,” he added.
Mr Callachor said the skills, commitment
and passion of the Australian cricket teams
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1800 425 438
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